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Work with me

I run the initiatives that sit between departments, so teams actually execute.

Strategic initiatives and operational transformation for media companies and agencies.

See how we work
  • Content
  • Marketing
  • Product
  • Operations
  • Revenue
One initiative. One owner. Every team moving on the same agenda.

What I do

Strategic initiatives

I take a cross-department priority, like AI adoption or content-ops modernization, and run it to completion.

Operational transformation

I find where handoffs break between teams. Then I rebuild the process so work moves without escalation.

Retention and growth

I build the account playbooks that keep enterprise clients renewing and expanding.

Training and presentation sessions

I lead training and presentation sessions that cover complex solutions, client briefs, and revenue tracking.

The track record

As an operator

12+Years in enterprise SaaS
$20M+Book grown from $12M at a marketing technology company
98%+Retention on that book
2xPresident's Club

As a leader

  • Drove the technical revenue playbook and cross-functional enablement at a marketing technology company as a founding member of its enterprise account management function.
  • Expanded the customer success team at an employee experience platform.
  • Packaged a technical solution that let a CPG brand's IT leadership bring marketing and compliance onto one path forward.

Enterprise B2B SaaS: Marketing technology, Advertising, Communications, AI & Event intelligence platforms. Host of How Do You Divine? since 2021.

How I lead

Empathically, with accountability to get it done.

People first

I talk to the people doing the work before I touch the plan.

Silos connected

One agenda across departments. Every team sees the same priorities.

Built to last

Playbooks and enablement your team keeps after I step back.

I lead with a human-first approach because the best retention signals come from people before the projections.

What to expect

  1. Diagnostic

    2 to 3 weeks

    I map the initiative, the owners, and the gaps. You get a clear plan and a clear call.

  2. Initiative build

    8 to 12 weeks

    I stand up the program, the process, and the metrics. Then I run it with your team.

  3. Ongoing partnership

    1 to 2 days a week

    I keep the agenda moving, unblock owners, and report progress to leadership.

How we work together

  • In-person strategic alignment session. We start in the room. Leaders agree on the goal, the owners, and the first 90 days.
  • Weekly decision meeting. Thirty minutes. We decide, we write it down, we move.
  • One owner per workstream. Every item has a name next to it.
  • A written update every Friday. What moved, what is stuck, what I need from you.
  • Scope agreed in writing. New asks get scoped first. No quiet creep.

This can be customized to your team, your calendar, and your priorities.

Let's find the initiative that matters most.

Start with a diagnostic. Each step earns the next.

See case studies